Seven rules we hold ourselves to. They are the reason the site looks and behaves the way it does, and the reason some obvious growth tactics are missing from it.
Not for a free tier, not to save a result, not to unlock a category. Nothing on this site has ever required an email address and nothing ever will. If a feature can only work behind a sign-up, we would rather not build the feature.
Every tool answers in under a second, because a tool that takes eight seconds to be clever has already lost to the thing you were doing before. One tap, one result, no loading state, no waiting on a model somewhere else to finish thinking.
The content here was drafted with the help of AI and then edited, cut and checked by a person before it shipped. We are not going to pretend otherwise, because plenty of sites do and it is the easiest promise in the world to break. What we can promise is that nothing is generated while you use the site: the bank is fixed, reviewed, and the same for everyone.
The roast generator targets habits everybody recognises in themselves — procrastination, the snooze button, the reading list. It never targets appearance, identity, background or anything somebody cannot change. A roast is only funny when the person being roasted can laugh too.
Names typed into the compatibility calculator, options typed into the decision maker, anything else you enter — none of it is sent anywhere or stored. There is no database of what you typed because there is no database.
Ads pay for this site. That is the deal, and we would rather say it plainly than pretend otherwise. What ads do not get to do is interrupt the thing you came for: no pop-ups over the tool, no countdowns before a result, no interstitial between you and a button you already tapped.
Success here is somebody sending a result to a friend, not somebody stuck in an infinite scroll. There are no dark patterns, no fake urgency, no notification permission prompts, and no attempt to make leaving harder than arriving.
If the site ever stops following one of these, it has gone wrong. Telling us so is genuinely welcome.